If you’re a skilled graphic designer, then you can probably skip this post since I’m sure you’ll be designing your own awesome logo! But, if you’re a painter, jewelry maker, fiber artist or crafter, then perhaps logo design isn’t in your business building wheelhouse.
Logos are an essential asset for your company and you’ll need one in order to make business cards, your website, and start building promotional materials. Your logo will be the face of your business, so make sure it represents you well.
All great logos have a few things in common:
A simple logo uses 1-3 colors, isn’t too text heavy and has a stand out image component.
All of these elements combined help make the logo memorable, and if done right it should be timeless. This means that when you’re still in business in the year 2050 your logo will still look clean, simple and relevant.
Your logo also needs to be versatile since you’ll be using it on so many different kinds of collateral. So, try to avoid shapes and sizes that will be challenging to place on a business card, website or promotional materials.
Lastly, it should be appropriate, meaning no offensive language, images or insinuations. You don’t want to scare off potential clients with anything that could be too dicey, so if you think someone could take offense, change it.
Before deciding on your final logo, ask yourself if it will still be effective if:
Printed in one color?
Printed in black and white
Printed on the something the size of a postage stamp?
Printed on something as large as a billboard?
Printed in reverse (ie. light logo on dark background)
There are many places you can go to hire a professional graphic designer to create your custom logo, so be sure to check out:
But, if you want to go a quick a free route, check out some of the companies below that help you create a logo with their software:
Logojoy – it asks you questions and then generates logos based on your answers
Logo Maker by Ucraft – This is a free app where you can play around with different fonts and designs, then when ready you can export your logo for $12.
GraphicSprings Logo Creator – this is the most powerful logo creator on the list and is almost like having a full graphic editor at your disposal. You can also break down logos by type, which can help narrow down your ideas.
Canva – Design your own logo, but you can choose from over 50,000 logo templates to customize.
Logoshi – Logoshi will also generate logo designs based on your inputs, but also allows you to sketch your own logo designs as well.
So if you’re ready to turn your hobby into a business, a great place to start could be creating your logo. This will help you shift mentally from “I’m just doing this for fun” to “I own and operate a real business.”
Because, you do!