Your art is universal. It speaks to everyone. Why should I limit my art to serve a small few?
Because it will save and make you more money. That’s a FACT.
If you can find your niche, or a few niches that you can serve better than anyone else, then you will sell more, save time and your advertising costs will be decreased as well.
The internet is turning into a world of niches vs a world of giants. But online giants like Amazon can’t provide the same level of personalize service and attention that you can provide your clients, and they probably can’t create the same hand-made, possibly one-of-a-kind, potentially personalized products that you can.
So, if you know your niche you can make a killing by serving those people better than anyone else. You will be able to develop your products and services based on these people, and create marketing campaigns to target them.
Here is a step-by-step activity you can do to help narrow down your audience to a few niches that you can target and serve better:
Get out a giant sheet of paper or open up a word doc and start listing out every single person, or every “kid of person” that has ever bought something from you, or that you think potentially could. You should come up with a list of 30 or so names/groups.
Now that you have a list of anyone who could possibly be interested in your products or services, I want you to narrow it down to the top 10. These could be the top 10 people/groups who spend the most money and/or take up the least amount of time. These 10 should be the people who are most likely to buy your products and deliver you the most income the quickest.
Now that you have your top 10 niches I want you to narrow that down to just 3 niches. Which of these will consistently and reliably delivery high profit to your business? These are the people you should be focusing on most. These are the people you should be developing products for. For example, my top 3 niches are: weddings, hotels and camps. These are the people that are most likely to buy custom coloring books from me, and generate the most income for my business in the least amount of time.
The next step is to do some research. Research each of your 3 top niche markets and put together a list of where these groups hang out, where you can find them online, associations they’re a part of, etc. You want to be able to know where to find these people so that you can reach out to them and start engaging with them. You can start to learn more about how these groups behave and what they need by paying attention to their online presence.
Now this doesn’t mean you should stop doing all of your other art. Not at all. Sometimes these niches aren’t that interesting! Sometimes it’s not the work you’ve always dreamed of doing. But, if you can earn 80% of your income from these few niches and spend only 20%of your time, then that frees up 80% of your time to focus on what you LOVE to create and still stay afloat financially.
We tend to spend way too much time chasing every little lead we get and not evaluating who our top clients are. Start spending more time on your top clients and less time on the things that suck your energy and create little revenue.
Business is all about time management, and knowing your niche will save you a ton of time!