Raffles may sound super old school, but if you host live events, they can be incredible lead captures.
Every event I do I make sure to have a raffle. It sucks people into your booth, because ultimately people love free stuff. Once they're at your booth you can strike up a conversation, build a relationship and hopefully close a sale!
Raffles are super easy to execute too!
One popular way to conduct a raffle is to use tickets. I don’t recommend this, because you’re not capturing any information from your prospects.
A more effective approach is to create raffle slips that ask for your prospects name, email and any other information that will be useful to your business.
How do you decide what to raffle off?
Find a product that works in tandem with your product or service, but never give away what you’re trying to sell! This is a surefire way to kill sales, because no one will buy something that they hope they can win for free.
Instead, see if you can partner with another artist or company to give something of theirs away in exchange for sharing your leads and putting up information at your event.
For example, if you’re a wedding invitation illustrator, see if you can find a florist who is willing to give you a $100 gift card to raffle off. You’re not competing with yourself by giving away free wedding invitations, and it’s a win for the florist as well!
Then be sure to choose a winner and notify them by email. The rest of your leads should go on a separate list that you can email with a follow up offer.
An effective approach can be to use the subject line “And the raffle winner is...” which ensures you’ll have people open your email to find out if they won. Then you inform them of the winner and offer them a consolation prize!
This is a great chance to offer them a discount on your products or services, or a free bonus when they buy from you.