First off, if you're not hosting live events then you're missing out on some of the best, most engaged leads out there. Someone who is willing to show up in person at a specific time to do something that involves your business is what we call a warm lead.
When I first started my custom coloring book business I had nothing. Zippo. Not a single lead, not an email address, not a Facebook like, nothing. So the first thing I did was throw a small, simple event to get myself going.
I called up a bar and asked if I could reserve a table for 20 people for free, and charge people $5 each for coloring at my table. I mentioned I'd promote it online and they said yes. It's a win for them (I'm bringing in new people) it's a win for me, free space!
Thus my Cocktails and Coloring Club event was born!
Then I posted my even on Eventbrite, made it $5 to attend and emailed the event link out to every website around that posted events. And not only did I get over 60 people to my event, I also got featured in the Brooklyn Paper, on the skint and other publications!
Plus, I now had 60 emails for people who I knew LOVED to color and were willing to show up at a bar in Brooklyn to color with other people.
Boom. My list just grew from 0-60 in a single day.
And the event was incredibly simple and cheap to set up. I bough 10 packs of crayons and colored pencils, printed out 100 sheets of coloring pages I'd already drawn and I was in business. When people showed up I checked their name off the list if they had a ticket, if they didn't I asked for their email and they paid me $5.
I want you to think about the kind of event you could throw and promote as a way to generate leads. And if you're stuck on how to throw your own event, I'm available for consulting.