Let's face it. It happens.
You're taking orders left and right, getting inquiries from new leads, closing new deals, re-orders from past clients are coming in, referrals are bringing in new business . . . everything is coming up roses!
And then . . . you hit a (sales) slump.
Maybe you go on vacation for 10 days and disconnected. Maybe there's a new competitor who's come into the market. Maybe you suddenly dropped to the second page of google for some seemingly unknown reason! Maybe it's just not the best season for your business.
Any number of reasons can cause a sales slump, and it doesn't mean the end of the world or your business, even though it can certainly feel that way at times.
If you find yourself in this situation, here are a few exercises you can try to help drum up some business:
1. Look back on all the sales you made this time last year. Are there any clients that should be placing a re-order soon? How about clients that place order quarterly, or bi-annually? It never hurts to send a friendly email checking in to see how they're doing and if they need anything replenished.
2. Think about who your best clients are. These are the people that generate the most profit and take up the least amount of work. Then try to clone them! If you do well with real estate agents, google real estate agents until you find a list of them! Don't have time to do data entry and copy and paste their information into your CRM? Don't worry. Hire a freelancer on Fiverr for $5 to do the data entry for you! In just a few hours you could have 500-1000 new leads! Then pop those people into your email marketing program and send them an email about how your product or service will solve a unique challenge they're facing, or make their lives easier or more beautiful in some way.
3. Run a contest on social media! Giveaways are great lead generators and people tend to share things that are going to help them or their friends win something cool. Use a program like KingSumo where they have to enter their email address for a chance to win. Then when it's time announce the winner and send everyone else a special offer!
Sales slumps aren't permanent. But, they can hurt your margins and put a damper on an otherwise great year. Don't sit idly by waiting for the phone to ring or email to chime with new orders. Be proactive about going after new leads and connecting with previous clients!
Having trouble with your sales slump and need expert advice? Shoot me an email at email@example.com!