© 2017 by Monica Hammond and CuriousCustom.com

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Artist Interview with Misty from Freckle Fox Prints

September 21, 2018

Recently, I sat down with Misty from Freckle Fox Prints to discuss how she got started out on Etsy. If you want to learn how to create an Etsy shop, one that's generated over 1800 sales, then Misty is a great resource. 

 

1. ABOUT MY BUSINESS...

Freckled Fox Prints is all about wedding stationery with a focus on fun yet sophisticated designs that appeal to couples looking for something unique AND affordable. Unlike traditional wedding stationery, Freckled Fox Prints allows clients to personalize their wedding suite and then print based on their own personal budget whether it be printing at home on card stock or using a professional printer and luxurious paper.  Even a couple with a tight budget can have really lovely wedding stationery.

 

2.  HOW LONG IN BUSINESS...

Almost 3 years, over 1800 sales on Etsy and 398 reviews!

 

3.  ADVICE FOR STARTING A SHOP ON ETSY...

Research, research, research!  Spend a good amount of time finding successful shops, selling something similar and figure out why they're successful.  Look at their listing photos, their descriptions, their pricing and determine how you could improve upon it.  Check out their reviews and get an idea of what's selling and what people are saying.  Really find out what makes successful shops tick.... this is so key when starting up!  Lastly, when selling artwork, spend some money on really good mockups and make sure they're consistent with the look of your shop.  Nothing worse than seeing a shop with lovely items but horrible pictures.  

 

4. DO YOU SELL OUTSIDE OF ETSY...

While I haven't sold outside of Etsy, it's on the list of projects for 2019. It's more of a time issue for me.....  I'm a 1-person business and now that my Etsy business is solid, I feel like I can spend more time discovering what other sales platforms might work for me.

 

5. HAVE I FOUND MY "NICHE" AND HOW DID I DISCOVER...

It took me a while to discover my niche client base. Mostly because I needed to see what was realistic in terms of standing out and what people really were looking for.  You can design the most beautiful piece of art but if nobody is interested, why spend a lot of time trying to market it? I discovered that my niche were young brides who want something different, something that none of their friends have or seen before but on a budget.  Gone are the days of parents exclusively providing the wedding budget so I have to consider this in my design and how I showcase my work.

 

6. SHOWCASING YOUR WORK...

I live by 50 wineries that cater to weddings and I make sure my business cards are in the hands of those event managers. 

 

7.  PRICING STRATEGIES...

This is a tough one.  I base my prices off of the time I expect to spend and the current demand for that item.  The stationery market on Etsy is saturated so I have to stay competitive and at the same time, not under value my time or my work.   I'd rather have 100 orders of a higher priced item than 500 orders of a low priced item.  It's working smarter, not harder...or at least that's the idea. 

 

8.  PROCESS FOR COMMISSIONED WORK...

I receive a lot of custom illustration requests and my process begins with really listening to the client for what they're looking for. If I feel that what they are wanting isn't cohesive how I design or goes against my design aesthetic, I politely decline.  Saves a lot of frustration on both sides in the end.  If I decide I'm a good fit for a commissioned piece,  I try to determine the amount of time it might take me.  It never fails, if I believe it's going to take me 12 hours to complete, it will take 20.  I always include this in my pricing.

 

9.  HOW TO STAND OUT IN THE WEDDING MARKET...

The wedding market on Etsy is huge especially with wedding stationery.  I make sure my main Etsy thumbnail for my listings expresses the same ideas as my work.... clean, sophisticated and professional.  I also spend a fair amount of money in promoted listings.  It helps your items stand out and can often be seen twice on the same page which is huge.  Lastly, I spend time researching SEO with tools such as EtsyRank and Marmalead.  Both of these sites offer really good insight on what's trending and how to get seen.

 

If you'd like to learn more tips like these, click here to subscribe to the EarningArtist Blog!

 

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